Our Portfolio
KEMPT Men's Hair
Google, Facebook, and Instagram Ads
Email Marketing
Date Launched
September 2020
Brief
KEMPT is a luxury men's hair salon in Orange County. They opened their second location in 2020 and were looking to increase brand awareness and online bookings during the pandemic.
What We Did
Our team developed a targeted paid media campaign that included ads on Google as well as retargeting ads for users who had previously visited the KEMPT website. We also conducted A/B testing to determine the most effective ad copy and landing pages. Throughout the campaign, we closely monitored performance and made adjustments as needed.
Results
Thanks to our comprehensive paid media strategy, KEMPT saw a 30% increase in website traffic and a 25% increase in bookings during the campaign period.
State Fair Ent
Google, Facebook, and Instagram Ads
Radio, TV & Billboard Ads
Email Marketing
Date Launched
August 2020
Brief
We ran campaigns for the inaugural State Fair Ent in Los Angeles, with the objective of increasing ticket sales and brand awareness during Covid. Our carefully crafted strategies delivered impressive results for the launch of their drive-thru events which lead to two in-person fairs.
What We Did
Our team developed a comprehensive paid & traditional media strategy that included targeted content creation, influencer partnerships, and traditional media buys. Throughout the campaign, we closely monitored performance and made adjustments as needed.
Results
Thanks to our social media strategy, State Fair Ent had 12 sold out drive-thru events and was able to grow to host two, sold out in person fair events with a profit of over $2 million.
Cityside Journalism
Google Ads & the Google Ad Grant
Date
June 20, 2020
Brief
Cityside is a non-profit news organization that delivers impactful journalism to the community. They were looking for help in implementing Google Ad Grant and boosting brand awareness for their news organization in the Bay Area.
What We Did
Our team helped with the Google Ad grant application, developed a targeted search ad campaign that included keyword research, ad copywriting, detailed analytics. and managed the Ad Grant to boost brand awareness in the community and drive website traffic.
Results
During the first year, we drove 33,000 members of the community to the website and drove in over 50 donations.